This past Monday night I was watching one of my favorite shows, Heroes. During one of the commercial breaks, a commercial comes on that has a young man in his 20’s simply standing and looking at a magazine. After a few seconds it becomes clear that it was a Penthouse or Playboy or some similar type of magazine. After about 15 seconds of him looking at the magazine and the centerfold from all angles, he looks at the camera and says, “No. It didn’t work. I’m still gay.” At that point I was so taken off guard that I did not hear the rest of the commercial. My wife told me that it was an advertisement for a gay dating site similar to the E-harmony site for heterosexual couples. I’m still thinking about this commercial and wondering at its placement and whether it will be the first of many along similar lines that we will be seeing in the future.
Did anyone else see this commercial? If so, what are your thoughts on it?